WHAT MAKES ME HUMAN?

I have a wonderful wife and daughter whom I adore…

My creativity extends beyond writing as I’ve played guitar and composed my own songs for years…

Music is a big passion for me, although I prefer classics now (I’ve not listened to new music for years)…

I love travelling and over the past 2 years, I finally got around to visiting Asia where I spent a combined 18 months (India, Vietnam, Cambodia, & Thailand)…

I’m an entrepreneur, and always looking for new opportunities…

I’ve supported Bradford City since 10 years old (I know, not that long!) … although supporting them is more about pain management, and dealing with failure, than watching football! 😤

Andrew with family in Venice

WHAT MAKES ME DIFFERENT?

Some people call me a perfectionist, and a fool because perfection cannot be attained… they’re wrong about one thing… I’m NOT a perfectionist, I just push further than everyone else as I strive for excellence. 💯

I often spend more time on projects than I should, and it’s usually beyond what I’m being paid for… it’s even beyond what the client often expects from me… so why do I work harder and for longer when it’s unnecessary? 💪

I can’t help it firstly as it’s innate… I can’t resist making my work better… like recently, I missed a deadline because I saw a way to improve the excellent work I’d finished, so instead of presenting the draft, I deleted 6000 words and made it exceptional. Some might say that’s crazy given the client wouldn’t have known and the original work was already excellent, but I owe each client my BEST EFFORT!

Wanting to be the best, is another reason I go beyond what I’m expected to do. Writing copy, for the sake of it, or handing over work to meet deadlines or earn faster money is the OPPOSITE of who I want to be. It’s important my work stands out… I’ve improved beyond recognition these past few years, but without pushing myself hard, constantly learning to make my copy better, then I would have stayed at the same level as most people do… which is NOT enough. 🥇

My clients are the first to notice my high standards and comments like “It feels so much better than what I’ve used before” are common, and my sales letters, emails, and web copy, have already earned over $40m for my clients. I work with a wide range of businesses including multi-billion-dollar corporations, YouTube influencers, course creators, eCommerce superstores, reputable chef’s, affiliate marketers, and at the other end of the scale, I sometimes work with small start-ups too. 👍

So, if you prefer quality over quick, and can tolerate the occasional missed deadline while I over-deliver on the work I promised you… then perhaps you need The One Percent Copywriter on your next project. 💰

One Percent Copy isn’t a name… it’s who I am.

TESTIMONIAL WALL

“Six years and it never occurred to me that selling to people who watch your free content is completely different to selling to strangers. I had the same generic sales funnel as everyone else. No wonder it never worked. Last launch I managed only 7 sales after slashing the price by 75%, this time I’ve had 20+ in just 2 months (at full cost) and no one complains about the price.”

★★★★★

— Danny

“Honestly I wasn’t sure about the parasocial stuff at first, but Andrew was the only person with a valid explanation why followers weren’t buying my course. I still wasn’t convinced he could fix it with words, but his sales copy is like nothing I’ve seen before. People refer to the names & systems Andrew invented in reddit and online groups and they quote me as the expert. It’s been an unbelievable turnaround!

★★★★★

— Marcus

“I thought Andrew would have a problem with my audience, PSR or not, because I was certain they were hobbyists who don’t like paying for premium content. But I could see he was a talented copywriter, so I decided to put his success guarantee to the test and I’m glad I did. The most sales I managed before was 12 and that was hard work over many months. I’ve done 50 in 2 months this time without getting involved. So much easier and it doesn’t look like slowing down anytime soon. Andrew is a genius, I highly recommend working with him if you get the chance!”

★★★★★

— Rachel

“I took a chance on you because I’ve never seen anyone talk about YouTube marketing this way before. You highlighted every problem I had and reading your page gave me confidence you could finally fix my sales problem. I knew I was gonna hire you before our call and I’m so glad I did. I’m finally making the kind of sales I’ve been dreaming of for years. Thank you so much!”

★★★★★

— Paolo

“I’ve hired maybe a dozen copywriters over the years and every single one of them sent back a features list dressed up as a sales letter. This is the first time I’ve read something and thought that’s actually what my customer is thinking. First draft. Barely touched it.”

★★★★★

— Craig

“Andrew, I’ll be straight with you, you quoted nearly triple what I budgeted and I sat on it for a fortnight before saying yes. Two weeks in and I’m not thinking about the fee anymore. Should have just booked you in January.”

★★★★★

— Nadia

“Genuinely didn’t think a sales letter could be enjoyable to read. My partner read the whole thing and was blown away even though she has zero interest in the business.”

★★★★★

— Owen

“Hi Andrew — page went live Thursday, we’ve already made back what we paid you and then some. Dad’s over the moon. He wants to know how soon you can write the alternative page for the second persona. Can we get started this week?”

★★★★★

— Pradeep

He gets direct response. Properly gets it — the offer, the mechanism, the reason why now, all of it, without me having to explain any of it to him first. That’s rare. We’ve got three more launches this year and I want Andrew on all of them.”

★★★★★

— Leslie

“Andrew, you’ve completely changed the way I think about my own product. Half the things you pulled out in the research — I never thought of as selling points. They were just things we did. Sales are through the roof and the only thing different is the copy. I can’t thank you enough.”

★★★★★

— Simon

“Was expecting a regular sales page. Got something that reads like a story and sells harder than anything we’ve ever run. I sent it to my brother who works in a bank and he said he felt like buying it too!”

★★★★★

— Kwame

Conversions are up, refunds are down, and the support inbox has gone quiet because people aren’t confused anymore. That last one wasn’t something I asked you to fix, so thanks for the bonus. If anyone is considering hiring Andrew, trust the world’s biggest cynic, he won’t let you down!”

★★★★★

— Tanya

“I gave you a brief that was honestly a bit of a mess and you came back asking questions nobody else asked. Best money I’ve spent on the business and I’ve spent a lot — trust me.”

★★★★★

— Elton

“Read it three times. Bit of a strange thing to say about your own sales page but it’s beautiful work. When can you start on the emails?”

★★★★★

— Marisa

“We’ve been running the same page for two years and I only replaced it because a friend pushed me to. Wish I hadn’t waited. It’s not even close.”

★★★★★

— Hugo

“Andrew, I’ve had four people reply about the sales page just to tell me they enjoyed reading it. Never had that happen with anything we’ve put out. It’s our best performing campaign we’ve had by some distance.”

★★★★★

— Beata

“He’s not cheap and he doesn’t pretend to be, but you can hear the difference on sales calls. People arrive already sold and I mostly just need to take the details now — I’m not even joking. I highly recommend One Percent Copy.”

★★★★★

— Frank

“Honestly what surprised me most was the research. He knew things about my buyers that I’ve been serving for six years and never noticed. Slightly embarrassing but I’ll take it.”

★★★★★

— Ines

“Thanks for turning it around so fast. The revisions were minimal because you nailed it first time. Rare in my experience. You came recommended so I expected good work but this is something else!!!”

★★★★★

— Callum

“I’d resigned myself to the idea that our product was too complicated to sell in writing. It isn’t. It just needed someone to take the time to understand it properly like Andrew. This is next level copy and I’m finally making a profit from a campaign launch.”

★★★★★

— Georgia

“Andrew, my business partner was against hiring you on cost alone and he’s now the one asking when we can book you again. Take that as the compliment it is.”

★★★★★

— Rashid

“What I appreciated most was you telling me the offer was the problem before we’d written a word. Nobody else told me that and I spoke to many copywriters before finding you.”

★★★★★

— Elise

Third project with Andrew now. Same result every time so I’ve stopped shopping around.”

★★★★★

— Tobias

“Really pleased with this. I thought my previous page was good but I didn’t realize sales copy like this existed in my price range. It blew me away when I first read it and judging by the response, my clients think so too. If you do only one thing for your business this year, make sure it’s to hire Andrew / One Percent Copy.”

★★★★★

— Naomi

“Your work is stellar and I’m kind of amazed you exist (but secretly hoped you did). I need a lot of stuff.”

★★★★★

— Tommi

Andrew is amazing at putting himself in your ideal customer’s shoes and communicating to that avatar through persuasive copy. I was very impressed from the very first draft. Will be working with him again on future projects.”

★★★★★

— Max

“I was a little on the fence as Andrew is the most expensive copywriter we’ve hired. However, his work proves the saying ‘You get what you pay for’. Highly recommended, top quality copywriter who deeply understands human psychology and drives.

★★★★★

— Jay

“My goal for Andrew was simple, write me copy so good that nobody wants to talk to me about buying my high ticket programme and they just sign up after reading it. Not only are signups coming in but they are writing in the question box ‘your sales page was so good, I have no questions, when can I start’. If you’re serious about getting conversions on your website, then this is the man for the job.”

★★★★★

— Ed

You understand direct response at a level I had never seen with other freelancers. Andrew is truly awesome! He created some amazing copy for us and really understands the craft of direct response copywriting. An expert, who also goes over the top for his clients. I would recommend him to any person looking to grow their business, as copywriting is such an integral part of the marketing equation. It can mean the difference between losing money, and direct profitability on your paid acquisition. Andrew is the man, 100% recommend!”

★★★★★

— Evan

“Andrew did a great job for us and we found him very friendly and obliging and would recommend him to anybody looking for superb writing skills and we will definitely use on our next launch. Thank you Andrew.”

★★★★★

— Alex

“Hey Andrew, I really like your writing! I worked as the head media buyer at Agora Financial and I ran millions to these style pages the past few years. I can already tell we can use your expertise!

★★★★★

— Brent

“Andrew is a true professional. I didn’t realize how much I needed his help with my new product launch until we started to work together! He transformed my communication with upcoming clients and helped shape the entire image of the project. However, what shocked me most was after his initial research, how well he grew to understand my business and my target audience. He was able to craft messaging that spoke directly to what my clients care most about and what I wanted to say but did so with the elegance, creativity, and persuasiveness that I don’t have. He was very responsive and adapted to a project that was being finalized. My business is rather complex and his copy has allowed me to convey my message in an effective manner. I thank him for all his help and I look forward to working with him as my business continues to grow.”

★★★★★

— Matt C

“Andrew is very professional with great communication. He is deliberate with his marketing tactics and implements these with great attention to detail.”

★★★★★

— Bethany

Fast and responsive to needs of social media project. Good organisation. Will work again.”

★★★★★

— Amon

His expertise turned my digital campaign around within 1 week; his input is First Class.”

★★★★★

— Jonathan

He did an excellent job. It was easy to communicate with him and he did everything faster than I would expect.”

★★★★★

— Giedre

“Andrew is super communicative and fast. He’s hard working, good expertise and I feel like he will always go for the extra mile for any of his clients. He delivered as expected and beyond!!”

★★★★★

— Dani

“Really helpful and worked hard to get all the targets achieved, he even fixed problems even when finished, high-quality work and look forward to working with him again.”

★★★★★

— Atif

Andrew has been essential to the success of my eCommerce business. He has great knowledge and is taking me to places I have not been and I am learning so much from him. You must work with him! Very highly recommended. Many thanks.”

★★★★★

— Dave

“I am continuing to be impressed and delighted by Andrew’s wonderful insight and knowledge. I really like how Andrew communicates, he is articulate, and clear directions and goals. I highly recommend Andrew he is outstanding, and I am excited to be working with him.”

★★★★★

— Dale

“Andrew has been a real breakthrough. After I spent years trying to develop a product and market it with little success, Andrew was able to transform it into a well-constructed and new online product. Andrew has excellent communication skills and working with Andrew is one of the best calls I’ve ever made.”

★★★★★

— Yaron

Andrew went above and beyond the scope of work.

★★★★★

— Matt (ACV)

“It’s great working with Andrew, very responsive and knows my market.

★★★★★

— Lukas

“I had a vision, and he helped it come to life. But more than that, he’s a critical thinker. He thought of some unique and effective ways to better communicate with my buyers. Simply said, this guy is very intelligent and goes the extra mile. Will hire again.”

★★★★★

— Clayton

I am really impressed by the knowledge you possess, and I cannot wait to watch this entire journey unfold – it’s going to be something amazing!”

★★★★★

— Mikey

He is a real pro and always takes time to go the extra mile and explain thoroughly his thought process. Couldn’t be happier. Will work with again for sure.”

★★★★★

— Thomas

“Andrew is very professional and a master of his art. I highly recommend anyone who is looking for a copywriter to look no further. I can’t emphasize this enough. LOOK NO FURTHER!”

★★★★★

— Vitali

“I’m really excited to see your work I’ve got to say, we selected you from 100+ copywriters (so no pressure!) I’m really looking forward to seeing the magic you can produce.”

★★★★★

— Matt K

Andrew is a magician with words. Most importantly he has amazing talent how to really summarize your dream in one word that hits the home run, every time you read it. Very highly recommended. I will definitely hire him again and again. If you want a job done right, best solution is to hire the best in the industry to get the best result. So, if you want the best result hire the best magician Andrew!”

★★★★★

— Sayem

Andrew is a rare expert in crafting the type of copy that draws the reader in and hits their pain points rather than simply listing the product’s benefits. He’s gone above and beyond to make sure that we’re satisfied with the final edit and has been extremely professional in his communications, deadlines and commitment. Looking forward to seeing how his copy performs and our future work together!”

★★★★★

— Elena

WANT TO WORK WITH ME?