We Transform Your Underperforming Website into a Neodymium Magnet… Curing Trust Decay™ That’s Currently Killing 97% of Your Leads!

(Your Site Has Been SECRETLY Poisoning Your Credibility & Driving Clients Away)

You’re brilliant… you’re an expert with the power to change lives… and it should be obvious to those who need your help most… BUT IT’S NOT!

You invested in a website that fails to deliver quality leads… making it nothing more than an online brochure and a HUGE waste of money.

So now it feels like you’re stuck on a stranded ship that has ‘becalmed’ in the Doldrums and never-ending ‘sea of sameness’.

The relentless grind has forced you to work countless hours that lead to burnout… a big reason why so many quit before they make it.

Trapping you in a ‘feast or famine’ cycle along with an endless struggle of finding new clients.

But it’s not your fault because while you were waiting for the emails to come flooding in with requests from your site… and quality leads to fill your appointment calendar…

Your website has been secretly working against you like a sworn enemy whispering false gossip and lies behind your back to poison your reputation.

That’s because Trust Decay™ has set in and rotted away your credibility, causing 97% of all visitors to distrust and avoid you like the plague.

This happens when two scientific principles come into effect, Cognitive Load Theory (CLT) & Elaboration Likelihood Model (ELM), which confuse the readers’ brain into misunderstanding your message.

So, instantly you lose credibility, as people doubt your expertise, leading to the predictable outcome – driving 97% of potential leads away from your site… never to return.

Expert marketers provide expensive solutions offering immediate results, but because they don’t understand Trust Decay™… the erosion continues to eat away at your website until it becomes rotten once more.

Then eventually, you’re back at square one with the prospect of spending another fortune to fix the same reoccurring problem.

Fortunately for you, we have the only solution capable of diagnosing Trust Decay™, so we identify exactly what’s destroying your credibility, and prevent it from ever coming back.

Transforming your site into an elite sales consultant working 7 days a week, 24 hours a day, without salary or commission, to bring you an endless supply of quality leads.

Helping you make the jump from ‘hustler working around the clock with nightmare clients in a feast or famine cycle’ to having a ‘lifestyle practice with ideal clients, a healthy lifestyle balance, and financial freedom’.

Keep reading and you’ll discover:

• How your website is secretly prepping visitors for an unexpected surgery… and the scientific reason they’re running for their lives before you ever get a chance to speak with them.
• Why students with complex instructions failed a simple test 100% of the time. Discover how this same “overwhelm problem” frustrates & drives away your best qualified prospects.
• The reason even the most elite, research-driven agencies are merely skilled “cosmetic dentists”. They provide a high-quality “veneer” to fix the visible problem but fail to treat the underlying disease.
• Two numbers are determining your website’s fate. Why currently your site scores a dismal 4.17… and the exact process required to reach 5.87… the score which guarantees an endless flow of new clients!

It’s frustrating as hell… you have an elite skill and a successful track record transforming the lives of happy clients… all while there’s an endless supply of…

People Struggling with the Very Problem You Exist to Solve

And yet, like someone born without eyesight… these people are incapable of seeing the obvious option right in front of their nose, that would instantly melt away their pain… if only they’d look up and take notice, but…

You’re invisible to them, no matter how hard you try to catch their attention.

So, you’ve had to work twice as hard to build your own network, while relying heavily on referrals for new clients.

This is why you’re always… stressed… working 60–80-hour weeks… and unable to break through the ceiling trapping you in this constant struggle.

You’re buried in delivery… never done with work… and you’re the sole person responsible for everything – including the tasks you don’t get paid for (taking up 20% of your time).

You understand the importance of owning a website because potential clients will always want to research you first.

And it goes without saying that no website (or a bad one), is a blatant red flag to anyone potentially interested in your services.

But that’s all it is really… a basic online brochure or business card.

Any enquiries you do receive are typically poor-quality leads and people you’d prefer to avoid.

And because your website fails to generate good leads, your growth is stunted since you’re limited to building your network manually, and as there are only so many hours in a day… this is a very slow and laborious process.

Until now, you’ve accepted low website conversions… you’ve assumed you needed better SEO… and an improved SM presence… which you feel will eventually produce more leads once you get it right.

However, these are not the real problem because it’s science that’s responsible for your failed website and lack of growth… not superficial marketing strategies – which is both good and bad news for you.

Bad, because…

Regular Marketers Don’t Understand (or Know How to Fix) Your Problem

But… good, because once your website is enhanced with science and psychology…

You’ll find yourself in a ‘category of one’, way ahead of your competition… owning a rare website capable of attracting top leads (who are ready to hire you before they even hop on a call).

Transforming your site into a powerful client neodymium magnet that lets you smash through your current prohibitive ceiling… to put you in complete control with unlimited growth potential.

For anyone wondering… neodymium magnets are the most powerful magnets available. 🧲💪😁

Allow me to explain using a simple metaphor so I can make it perfectly clear and easy to understand…

Your regular dentist has relocated and left you needing to find a replacement. It’s not urgent but you’d rather sort it out now, so you’re not left scrambling last minute in case of emergency.

You decide to canvas the local area and pick up leaflets from nearby dental offices to help you make an informed decision.

The first on your list is only a block away, so you put your coat on, walk the short distance, then once inside, you ask the receptionist for some info about their practice.

But to your astonishment, the woman hands you a huge folder packed with hundreds of pages. She then insists you sit down to read it.

Lost for words, you sit, place the huge binder on your lap, then swing open the cover to the index.

‘Endodontic Therapy Protocols’ – page 11… ‘Prosthodontic Restoration Guidelines’ – page 23… ‘Periodontal Disease Staging & Analysis’ – page 38…

This isn’t a simple leaflet… it’s a comprehensive ‘SOP of Clinical and Operational Procedures’ for the dental practice.

You were expecting to see doctor bio’s, success statistics, a price list, and possibly some achievement awards or certificates etc…

Instead, you’re holding a binder filled with everything from ‘sterilisation workflows and billing code charts to detailed diagrams of restorative options’, which has left you feeling overwhelmed and confused (CLT).

In your frustration, you close the binder, hand it back to the receptionist, but just before you leave, she says one of the dentists has a spare 20 minutes and they’ve offered to give you a free consultation.

“Why not?” you think, and so you agree to it. However, as you enter the room, you see both the dentist and assistant are in full scrubs… the tools are laid out alongside the chair… and the dentist, with drill in hand, invites you to sit!

Either the receptionist gave you bad info, or her message was confusing… but you’re certainly not ready (or willing) to get in that damn chair (ELM)!

Now you’re confused and angry… you have zero faith in this practice… and you’ve convinced yourself they’re unprofessional (maybe even psychotic 😱) … so you storm out and swear never to return (Trust Decay™).

And essentially, that’s happening with your website right now…

You’re Prepping Visitors for an Unexpected Surgery & They’re Running for Their Lives!

Two separate forces are combining to destroy all your credibility with visitors (97% of them anyway).

So, until you fix both problems for good, your website is nothing more than an online brochure that will never deliver clients (not good ones anyway).

Let’s look at each failure a little closer and inspect the science behind them.

Failure #1 – The Overwhelm Problem (CLT)

You went to the dentist office to learn more about who they are and what they have to offer.

You wanted to gauge their services and understand how you benefit, but instead, you were given an ‘overwhelming’ SOP manual that made no sense and prevented you from achieving your objective.

In reality, this happens when a visitor struggles to understand your content and/or the design is too confusing.

You’ve got to realise that as an expert, you understand things in a way your audience doesn’t, so while your messaging makes complete sense to you…

It’s too complex for a ‘non-expert’ to process, so it becomes static noise for an ‘inexperienced’ brain struggling to make sense of it.

This is due to ‘Cognitive Load Theory’ (CLT).

Back in the early 80’s, educational psychologist John Sweller performed a number of experiments and in 1988, he wrote a paper on his discoveries titled ‘Cognitive Load During Problem Solving: Effects on Learning.’

Experiment 1 (Sweller & Levine, 1982) – split students into two groups and gave both the same complex maze to solve.

The ‘high-load’ group received difficult instructions and strategy, while the ‘low-load’ group received only basic directions.

And what they found was every single ‘high-load’ student failed to complete the maze, while 87.5% of the ‘low-load’ group succeeded.

Experiment 2 (Sweller & Cooper, 1985) – again placed students into two groups (‘high-load’ & ‘low-load’), then taught them how to solve algebra problems.

The HL group were shown 8 examples when learning, while the LL group were shown only 4. Both had the same learning time.

However, on the test, the HL group took 3X longer to solve each problem and made 5X more errors.

Experiment 3 (Sweller & Owen, 1985) – also split students into HL & LL groups and once again the LL group received basic instructions.

The goal of the test was to demonstrate a deeper understanding of the subject rather than rote memorisation of answers.

And the LL group excelled and outperformed the HL group by 135%.

Conclusion

The tests were highly accurate with a certainty level of p < .001, meaning there’s less than a 0.1% chance the outcome were flukes.

In his 1988 paper, John Sweller explained how our brain has a ‘long-term memory’ for storing and processing unlimited information… and a ‘working memory’ that can only handle small amounts of temporary data.

Essentially, when we see or learn something for the first time, we use our ‘working memory’ but because we have very limited space, we struggle when presented with too much over-complicated information.

Tons of other studies have proven the existence of CLT, though there’s too many to discuss here, however I will briefly mention a couple more…

In 1992, Fred Paas performed his own study, ‘Training strategies for attaining transfer of problem-solving skill in statistics: A cognitive-load approach’.

It involved students with three ‘load’ groups, but essentially, the same pattern emerged… those with the lowest load performed faster, scored higher, learned deeper, and used less mental effort than the higher loads.

And in the 1982 study ‘Effects of Text Structure on Use of Cognitive Capacity During Reading’ by Britton, Glynn, Meyer, & Penland – similar tests were conducted, but in a reading context…

They too provided irrefutable proof that written content can equally impact your ‘working memory’ in the same way… so the more complicated and abstract the text, the harder (and slower) it is to process.

This is how CLT is affecting your website and causing ‘overwhelm’ problems with visitors who don’t have enough ‘working memory’ to process the advanced content, complicated language, and/or distracting design…

Essentially, your website is…

Too Difficult to Understand & Too Tricky to Navigate…

So, the ‘Layman’ brain struggles to cope and the first 50% of Trust Decay™ creeps in.

Let’s look at the science behind the second problem now…

Failure #2 – The Wrong Message (ELM)

Back at the dental practice, you were offered a quick consultation that you thought would give you the answers you were looking for.

But to your horror, the dentist was prepared for surgery and asking you to sit in the chair for a scary looking procedure that you didn’t ask for.

You didn’t know the dentist… you didn’t understand what was going on… and you weren’t prepared for any treatment, especially since you were unaware of any problem.

Here in the real world, the reality for you is… a first-time visitor lands on your website with low motivation.

As they don’t know you yet, they don’t trust you, which makes them less likely to invest the time and effort your expert content requires to understand.

Basically, you’re sitting a patient in the chair and preparing to perform a tooth extraction, when they only wanted to assess your suitability.

So, along with 97% of visitors who aren’t prepared to make the mental effort (or trust a random stranger), they simply exit your site and look for a solution elsewhere.

This is ‘Elaboration Likelihood Model’ (ELM) in action.

Original Study

Back in 1981, Petty, Cacioppo, & Goldman performed a series of experiments for their paper, “Personal involvement as a determinant of argument-based persuasion“.

This was the first of many they published throughout the decade that eventually evolved into ELM.

I’m gonna simplify this here but you can look up the original study if you want more details.

The purpose of the study was to demonstrate people go in one of two directions (‘routes’) with any attempt to persuade them…

They’ll either pay attention to the entire message and carefully consider the argument (the ‘central route’), or they’ll look for an easy short cut to save mental energy and effort (the ‘peripheral route’).

Essentially, it comes down to motivation with a topic… if a person is interested in something, they’ll go the ‘central route’ and make more effort.

However, when a person has low motivation, they’ll look for signs of credibility and jump to quick conclusions based on how credible it seems.

Chaiken & Maheswaran (1994)

To take it a step further Chaiken & Maheswaran wanted to see how people would react to the same ELM test with the addition of an ‘unclear message’ for their study “Heuristic Processing Can Bias Systematic Processing”.

And similar to the ELM study, they too found that message quality didn’t have much impact with the low motivation group, as they were mostly influenced by credibility.

Low motivation + high credibility (approximately 5.00) scored better than low motivation + low credibility (4.00), but in both cases, there wasn’t much difference in score between the strong, weak, and ambiguous messages.

Message quality had a significant impact on the high motivation group though as the weak messages for the two high motivation groups (high & low credibility) had the worst performance out of all twelve tests.

But the most revealing result came from the ambiguous messages. It proved that when a message is ‘unclear’, even highly motivated people ignore logic and are forced to judge based on credibility alone.

The single standout performer was high motivation + high credibility + strong message (5.87).

The worst performer was high motivation + high credibility + weak message (3.88).

The score relevant to us though is low motivation + low credibility + ambiguous message (4.17). Essentially, this is your website’s score right now.

Conclusion

So, what does all this science actually mean?

The first study proved you must match your message to your audience’s motivation. Highly motivated people listen to the message, while unmotivated people just look at reputation.

But the second study revealed when your message is ambiguous, motivation is irrelevant…

A highly motivated visitor trying to understand your confusing website has the same negative opinion as an unmotivated visitor, because both are forced to make a snap judgment based purely on your site’s credibility.

This is what’s happening on your website at the moment. A visitor arrives with low motivation, perceives low credibility from your site, and is met with a confusing message.

That’s just from an ‘ELM’ perspective so when you combine ‘The Overwhelm Problem’ (CLT) together with ‘The Wrong Message’ (ELM), you get the much more serious problem of Trust Decay™.

Where visitors come to your site with a very limited ‘working memory’. They need to quickly understand what they see, without having to think too hard…

And while they’re trying to make sense of everything, they’re performing an assessment of your credibility.

Inevitably, you’re failing on both accounts (CLT & ELM) so your perceived credibility is rock bottom… regardless of how good or experienced you are (this is about perception and first impressions… not skill or competence).

Visitors with low motivation have zero interest in what you have to say, while highly motivated viewers are unimpressed with your weak/unclear message.

So, their trust in you is non-existent and perfectly explains why over 97% of visitors are making a sharp exit and never return… resulting in a significant loss of potential new clients and income that is holding you back and preventing the success you’ve been expecting.

Luckily for you, you’ve found the only ‘one percent’ marketer who understands the problem and knows exactly how to fix it.

Since we can estimate your current attitude score is 4.17… (-0.83 below average) … once we boost it to our target score of 5.87 (+0.87), you’ll experience a 1.7-point swing… and a massive 200% transformation!

Introducing…

Trust Shield™… the Only Cure for Trust Decay™… that Actively Protects Your Website from Future Decline…

As you know, decay is a serious condition that only ever goes in one direction… and once underway, it inevitably ends in total destruction.

We can think about Trust Decay™ the same way we think about tooth decay as it’s essentially the same process…

Your website goes live, and you give your audience a big ‘smile’ to show off your new pearly white gnashers.

To impress your audience, you fill your site with ‘sweet treats’ to prove your expertise (and demonstrate how you intend to care for them as clients).

However, CLT & ELM drives your visitors away… and plaque begins to form on your tusks (taking all the shine off in the process) … while your smile gradually turns yellow!

Pretty soon your mouth loses its ‘minty freshness’ as the plaque spreads… and the bacteria it contains, starts to eat away at the enamel.

Cavities appear then as the holes grow larger, your teeth crumble away, until you’re left with a rotten mouth… gum disease… and bad infection!

Sadly, you took no action… you didn’t brush… you didn’t floss… you didn’t take a trip to the dentist… you simply left it untreated.

So, now your mouth is full of crooked, ‘spear tipped’ teeth that make you too ashamed to smile (and hurt when you eat).

Pretty gruesome, eh?

You might be laughing off the comparison as too far-fetched… and thinking it’s unlikely happening to your site.

But let’s be real, if you let off a ‘green mist’ every time you speak, and your mouth looks like an over-crowded cemetery… do you think you’d be accepted into any social circle… or have people eager to speak with you?

We both know you’d be ridiculed, cast aside, and ignored… like an obnoxiously loud ‘ex’.

Which is exactly the fate your website is suffering right now.

And if 97% of your visitors scrambling for the exits like they’d heard a bomb announcement, doesn’t prove this… then I don’t know what will!

“Okay, okay”… you cry… “please help me!”… you beg… “I want to fix my ‘Steve Buscemi’ smile”… “so what are my options?”

Now we’re getting somewhere… you’re starting to wake up… and acceptance is the first step towards recovery. so, let’s see what you can do about it…

TBH, there are only three options to choose from, which simplifies things for you, but listen carefully because the gulf between each one is massive.

Option #1 – The Quack Dentist ‘Toothpaste Cure’

The joke goes… ‘a dentist is a doctor who failed med school’.

That’s obviously a misconception and completely false, not to mention disrespectful. But if it were true, then you can think of the first ‘cure’ as one provided by failed ‘quack’ dentists.

Not only did they fail med school, they failed to become licensed dentists too.

So, now they’re unqualified and offering questionable solutions which are very basic since they don’t have access to (or skills to provide) superior treatments.

That’s why, despite your mouth looking like a war-torn town that has been bombarded with missiles for 6 months…

The quack dentist simply prescribes a ‘special’ toothpaste containing ‘fluoride’ and claims it’s a ‘miracle cure’ that will ‘skyrocket’ your growth!

This is your standard ‘mediocre marketer’. A member of the 99%.

Whether it’s a bedroom ‘boardroom’ guru… a YouTube University graduate… or high street agency offering ‘conveyor belt’ templated services…

The toothpaste is all you’re getting… $100 web pages… $50 blog posts… $300 full SEO services… $200 SM management… and the rest.

If it sounds too good to be true (and extremely cheap) … then it is… and you’re only gonna receive a standard tube of Colgate.

Let’s face it… you’re an expert at the top of your profession with a skill that changes lives… would you work for 50 cents an hour (or less)?

Of course you wouldn’t… no expert would… and rightly so.

We pay more for quality, high-level skills, and expertise.

We wouldn’t offer minimum wage to a doctor… we wouldn’t ask an airline pilot to work for $200 per week… and we wouldn’t expect a corporate lawyer to provide $400 services.

So, why are people so gullible to think elite marketers, with the ability to transform a dying business into a thriving successful enterprise… would offer their services for a pittance?

They don’t… it’s as simple as that. If it’s cheap, it’s NOT elite marketing!

So, in future, every time you see (or are offered) cheap marketing services… imagine a huge red flashing neon sign, hovering above their head (or listing), with the words ‘DON’T BE A FOOL!’ written to warn you away.

Because they’re simply giving you regular ‘store bought’ toothpaste… that you’ll have a hard time using since you have nothing left to brush!

Option #2 – The Cosmetic Dentist’s ‘Perfect Veneer Cure’

Next, we have the highly skilled cosmetic dentist who specialises in giving you the ‘Hollywood Smile’.

Just like a plastic surgeon, their sole purpose is to make you look better and feel younger through procedures to alter your appearance.

You don’t go to a plastic surgeon for a heart bypass operation…

Though if you did, they’d still diagnose obesity as the root cause of your health issues but instead recommend liposuction to remove excessive fats.

So, when you head to the cosmetic dentist, they evaluate your ‘perfect smile’, see your teeth are discoloured and in imperfect shape…

Then recommend porcelain veneers to restore your smile with a natural look to help you regain confidence and feel good about yourself once more.

This isn’t bad advice (or even malpractice). They see the hygiene issue and insist you start brushing and flossing immediately for oral health…

But they’re less familiar with non-cosmetic treatments and their priority is to make you look good… so that’s where their focus is.

As much as I hate to admit… I’m not the only elite marketer or ‘A-List’ copywriter in the world. 😁

We might be a rare breed and outnumbered by mediocre marketers 10,000 to 1… but I’m definitely not alone.

In fact, I’m looking at the website of an elite marketer as I write this… she’s offering services that start from $15,000 to solve your underperforming website problem by writing 5 pages.

If you were to hire her, you can be sure you’ll receive exceptional quality work that when finished, will make your site look and feel much better.

Like with all elite marketers, she’ll perform extensive analysis, research, and discovery deep dives…

She’ll direct (or redirect) your positioning and core message.

Then when your $15k is spent and your 5 pages are published, you should see a dramatic increase in performance… after all, she is extremely talented and good at what she does.

Your positioning and web copy will be superior and compelling to new visitors… so results will improve.

BUT…

As perfect as everything seems at first… the veneers have only solved the superficial outward appearance making your teeth look perfect from afar, but underneath… they’re still rotten and continuing to crumble away.

Option #3 – The Regenerative Cure & Permanent Protection

Most people only ever try the first option (or DIY themselves, which is the same thing since they’re not elite marketers either).

That’s why the widespread misconception is… an expert’s website isn’t a reliable source of leads, or a dependable marketing asset.

Next, a smaller percentage of people go with the more expensive second option… and it works because the expert marketer repositions the offer and creates 5 new pages of persuasive, compelling copy.

That helps to bring in quality leads and increases revenue, so it justifies the $15k+ price tag.

However, because the service is delivered WITHOUT ever considering the impact of Trust Decay™… the website is only partially successful and gradually declines in strength over time.

Why? …

Well, any elite marketer worth their salt will always conduct extensive research on your service, competition, and marketplace.

Then once they discover what the market wants to hear (and they understand your unique position) … they’re able to expertly craft persuasive and compelling messaging to increase the motivation levels of your audience.

This is the very definition of elite marketing.

So, while this is immediately very effective in the short term…

You never discover what caused the problem in the first place (or learn how to avoid it again in future) … so you continue to communicate with your audience (articles/SM posts/additional pages etc.) the way you always have…

Until Trust Decay™ eventually erodes all the good work that’s been done and brings you back to ‘square one’ again with an underperforming website.

That’s why the third option is the most potent of all…

After you sit in my chair and I’ve diagnosed your condition… I offer you a revolutionary solution combining cutting edge science with elite dental technology to give you a healthy new set of teeth altogether.

I explain that by embracing science, it’s led to the development of a proprietary technique which makes it possible to utilise…

Stem Cell Treatment with Your DNA to Completely Regrow Your Teeth

But that’s not all because you also receive round the clock protection to prevent them decaying in future, so you’ll never have to worry about tooth decay ever again.

Essentially this is what Trust Shield™ is because I start by diagnosing why your current website is failing first… then I develop your Trust Shield™ Blueprint that not only guides our positioning and new content strategy…

It also doubles up as a diagnostic tool for future content that allows you to maintain consistency across all channels and prevent any reoccurrence of Trust Decay™.

Let me explain how I’ll make this happen for you…

Phase 1: Trust Decay™ Diagnosis

As the cosmetic dentist is unaware of Trust Decay™, they skip straight to the research phase and focus on making your smile prettier with superficial methods, to impress anyone who looks your way.

However, we want to restore your health first before we give you a natural glowing smile… so it’s essential to know why your website has been unsuccessful until now.

If we don’t, you’ll never understand what’s been causing your failure or how to prevent it from happening again in future.

To achieve this, I need to perform two separate audits:

The ‘Overwhelm Problem’ Audit (CLT) to analyse the mental demands of new visitors… (readability, jargon, technicality, complexity, UX, and so on) while…

The ‘Wrong Message’ Audit (ELM) to assess whether your message is being broadcast on the ‘wrong channel’ to sceptical visitors.

Once the audits are done, I create a comprehensive report highlighting where your website failed… and more importantly, it leads to the creation of our powerful Trust Shield™ Blueprint…

Containing the all-important science and psychological cues that inform us of your audience needs… guides construction of your new persuasive and compelling website… and teaches you how to maintain ‘perfect health’ afterwards.

Phase 2: The Trust Shield™ Blueprint

Phase two is a deep dive research into your: existing customers… market… audience… service… and competition etc.

However, it’s done through the lens of our diagnostic report, so we not only identify the most unique and powerful angle, message, and language to use BUT…

The blueprint is directed by the science and psychology your audience responds to most.

Phase 3: Website Regeneration

Now armed with the world’s most powerful marketing tool for creating a successful website…

I write the copy for up to 7 new pages, starting with the two most important… your homepage and your offer page.

Once you’re delighted with the results and you’ve given your approval, I write the remaining pages.

Phase 4: Trust Shield™ Activation

I work with you (and/or your developer) to ensure your new website is perfect… and we’re both ecstatic with the end result.

Then once the website is finished, we hop on a call so I can teach you how to use the blueprint for creating future content to maintain site health and prevent decay from becoming an issue again.

Breakdown of the Unbeatable Service That Will Transform Your Business Forever…

• ✓ CLT Audit: Report with proof of technical issues sabotaging your credibility. Ending self-blame and guesswork.
• ✓ ELM Audit: Scientific understanding of how sceptical visitors perceive your message. Empowering you to grab attention in the first three seconds, instead of repelling people.
• ✓ Customer Research: We build a message in the customers’ language for authentic and resonant marketing. This creates a bond and trust that pre-sells services to prospects.
• ✓ Market Research: We identify a place in the market for your unique expertise. Stand out as a go-to authority in your niche.
• ✓ Audience Research: To attract only high-value, respectful clients while scaring off the timewasters who drain your energy.
• ✓ Offer Research: We build a clear, high value offer that’s easy for prospects to understand and desire.
• ✓ Competitor Research: Outperform competitors and become the only logical choice for your ideal clients.
• ✓ Strategic Positioning: We define your new, powerful position in the market. Be elevated from a commodity service provider to sought-after authority.
• ✓ Core Message & “Big Idea” Development: We develop a single powerful and memorable message for your brand. This unique angle will make your brand recognisable and impossible to ignore.
• ✓ Trust Shield™ Blueprint: We give you the ability to create trust-building content yourself with complete control over your brand’s voice.
• ✓ Strategic Website Copy: We transform your website into a sales asset. Working 24/7 and attracting high-value clients who are ready to buy.
• ✓ Implementation: We collaborate with you to ensure a flawless execution of the new copy. Removing stress and guesswork from the launch process to guarantee a perfect result.
• ✓ Blueprint Workshop: You gain the skill and confidence to maintain your site’s persuasive power forever in a training video call.

There’s No Way I Can Afford a Service Like This!

I know what you’re thinking, and I completely understand why you’d think it’s too expensive for you.

We already know that lesser services without the science and psychology soon decay and become worthless after a time yet cost upwards of $15,000.

So, no doubt you’re doing mental calculations and multiplying that number to come up with a fee to justify the superior performance and insane number of sales it will generate for you… does it cost $20k, $30k, or even $50k???

But before we get into the numbers, let’s see if we can roughly work out how much Trust Shield™ will be worth to you.

I found countless case studies when researching, where new website copy or repositioning had a dramatic effect on performance and conversions.

Like one company struggling to convert homepage traffic at a mere 1.34% but after changing to a clearer, more powerful headline, and single message, performance shot up by 844% and converted at a whopping 13.13%!

Or another company who changed their value proposition and copy then experienced an increase in conversions from 3.6% to 18.1%!

But the truth is… it doesn’t do either of us any good if I focus only on exceptional results because I’d get your hopes and expectations up too high, so anything less will seem like a failure (or disappointment) in comparison.

That’s why I’d rather use a modest example here which is easy to replicate (and most likely exceed) for the majority of people.

Therefore, let’s use ‘Groove’ as our reference case study as it very much reflects everything I’ve discussed until now.

Their homepage converted at only 2.3% because it was a classic example of Trust Decay™… it was filled with jargon and technical information which overwhelmed viewers (CLT) and gave out the wrong message (ELM).

So, visitors typically had low motivation + (perceived) low credibility + (saw) ambiguous messaging, which as we know, produces a score of only 4.17.

However, after looking closely at what customers had to say… a new value proposition was identified, and the content was rewritten in a similar language…

Which doubled the conversion rate to 4.7%!

This essentially upgraded the website to high motivation + high credibility + strong message… boosting the score to 5.87.

And because this is a ‘safe’ example with a very easy to achieve outcome for most people… we can use it to imagine how our service is likely to increase your profits.

At the very low end of the scale… new starters typically earn an annual salary of $40k. In most cases it’s much higher but let’s use this for our example… you can always scale it if you earn more.

But by using the lowest income and factoring in a modest improvement, we can predict a minimum level of success…

So, a knowledgepreneur earning a small income of $40k and doubling conversions from a pathetic 2.3% to only 4.7% (after hiring an elite marketer to improve their proposition and website copy) …

They’d earn an extra $40,000 EVERY YEAR (or $3,300 every month) … which completely justifies spending $15k on the one-time service.

How much do you make a year roughly?… try doubling that number because it serves as a ‘conservative’ estimate of what you can expect to achieve.

Obviously, if you earn more than that and/or performance improves above minimum expectations, then you’d make even bigger profits.

So, how much is the superior Trust Shield™ service worth to you?

$50,000… $100,000… or more?

It’s probably gonna come as a shock to you because Trust Shield™ doesn’t cost more than ‘cosmetic’ services…

It actually costs much less…

Despite the massive transformation bringing an endless supply of top-quality leads… and the permanent protection to prevent future decay…

For now, I’ve decided to offer this fortune-changing service for only $9,950… (though I could revise that number at any time).

However, I wouldn’t want to give the false impression that I’m some sort of saint with altruistic intentions… as I’m definitely not that! 😈

But to be completely honest with you… I’m 100% positive that once I’ve transformed your website into a neodymium client magnet… you’ll become a regular customer, either re-hiring me to perform additional services, or you’ll keep me on a retainer.

Therefore, you don’t need to wonder why the price seems ‘too good to be true’ because it’s more of an ‘introductory offer’… and once you’ve worked with me, there’s NO WAY you’ll want to work with anyone else!

I believe in keeping things simple and delivering on my promises… I’m never satisfied unless I’ve done the very best I can.

So, let me combine everything I believe in to create…

The Simplest (and Most Powerful) Guarantee I Can Offer

I don’t just promise a better website; I guarantee better performance. When you partner with me, I guarantee we will increase your website’s lead conversion rate by a minimum of 50% within 90 days of implementation.

Should we not hit this benchmark (provided the copy is implemented as designed and the site receives adequate traffic), I’ll personally conduct a full round of A/B testing on your homepage headline and primary call-to-action, free of charge, to optimise the results.

This ensures our partnership is laser-focused on one thing: getting you a measurable return on your investment.

Like with all my services… spaces are limited… but also because of the insane guarantees I offer…

I Have to be Selective with Whom I Work…

… to ensure we both have the best chance of success (and to eliminate any possibility of failure).

There is good and bad with everything… so not everyone will provide quality services or use effective advertising strategies etc. While others might not be as ready as they think they are.

Therefore, I want to be certain I’m working on projects that are destined to be successful, especially when I’m guaranteeing a minimum level of success.

Otherwise, not only will I cause myself headaches by trying to make terrible services sound good, but I’ll increase my workload trying to fix doomed projects.

You don’t want that… and I most definitely DO NOT want that!

The thing is though… I only trust myself to write your copy.

You might have heard me talking repeatedly about the difficulties of finding elite copywriters who can deliver ‘one percent’ work.

And I often say how mediocre marketers outnumber elite marketers 10,000 to 1.

But that doesn’t apply only to you… because it’s equally as difficult for me to find other ‘one percent’ copywriters too… particularly ones that don’t have their own business (and are seeking employment).

Therefore, as I can’t find anyone else capable of delivering copy to the same high standards that I provide to my clients…

I’m the only person skilled enough to write your copy… which means, I have no one to share the workload with… and as I can only write so much content at any given time… the number of projects I can accept is limited.

So, it can be quite a challenge to get an opportunity to work with me.

Should you decide to proceed, you’ll be faced with one of two scenarios…

Either it will be possible to fill out the survey to apply for my service… or if I’m fully booked, you can request to be added to the waiting list.

If I have availability, you must first schedule a time for a friendly chat. It will be unconfirmed initially, but you’ll receive an email invite for the survey.

Answer the questions in as much detail as possible so I can make an informed decision on whether the service is a good fit for your business.

If it is, then I’ll confirm our appointment, and we’ll discuss it further when we speak.

I hate selling face to face with a passion, so I won’t convince you about my service or try to overcome your objections.

I don’t want to work with anyone who isn’t 100% convinced that this is the perfect solution for them.

But by the time we hop on a call, you will have already decided it’s the right service for you anyway, and I will have already approved you when confirming the appointment.

So, the call is mostly to see if we’re a good fit… and to answer any questions you may still have that my extensive copy and survey answers haven’t already told you.

However, it’s definitely gonna be a relaxed call without any pressure.

If I am fully booked, then you can add yourself to the waiting list should you wish, and I’ll notify you of availability as soon as I have an opening.