Discover the Scientifically Proven ‘CURSE’ Causing 85% of Marketing Campaigns to FAIL… & Fix ‘The Broken Launch Button™’ Preventing Your Success in <90 days… to Finally Unlock the Sales You Desire!!!

There’s a scientifically proven ‘curse’ that’s responsible for ‘entrepreneurs like you’ wasting 95% of their ad budgets…

It causes 85% of all marketing campaigns to fail… and up to 90% of new products to crash and burn!

I’m gonna explain how an economic study from 1989 teaches us exactly why so many people fail with their marketing… and I’ll show you how to avoid making the same mistakes in future.

And once you make the adjustment, your offers will never be plagued by the sound of “crickets” ever again!

No more wasting thousands on marketing… no more anxious thoughts before launch… no more feeling like a “f***up”… and no more failure!

Once you fix The Broken Launch Button™, your offers will be seen by the exact people who need your product… the message will resonate to their soul… and you’ll finally hear a symphony of sales notifications ringing like you’re at an opera…

All within the next 90 days!

I’ve got a bit to cover and explain, so before I get started, grab yourself a coffee, make yourself comfortable, and spare me 5 minutes of your time…

In return, I promise to change your marketing forever!

Gypsies… Voodoo Dolls… & Relics Protected by Dark Forces…

When we think about curses, our minds immediately conjure images of old Gypsy women speaking aloud ancient words that aim to inflict bad luck on their intended target…

Or witch doctors performing voodoo and poking handmade dolls with pins to cause physical pain on an unsuspecting offender.

We think of haunted houses… generational bad luck passed down from parent to parent… treasure hordes that bring misfortune to the finder… and ancient relics protected by dark forces which are unleashed when opened.

And so, when I mention your marketing problems stem from a ‘genuine curse’, I fully expect you to be a little sceptical right now before you’ve heard me out (and I don’t blame you), but the truth is…

The curse is real!

Okay, not in the sense that supernatural forces are in play or black magic is responsible for your disastrous marketing attempts.

But it’s still a curse in the sense that, there is something present (yet hidden) … and it’s silently working against you to prevent your long-awaited success.

Not deliberately of course, and not because someone wants to hold you back.

This isn’t revenge, jealousy, or vindictiveness being performed by someone who hates you… you don’t have enemies looking to bring you down… and it’s not a competitor wiping out your offers!

It’s something you’re doing yourself… unintentionally of course… but subconsciously and as a consequence of the things you’ve learned.

I always find science and academic studies to be very dry and extremely difficult to process.

I much prefer to be told a simplified version or listen to a practical example which makes it easier for me to understand… so for my own benefit more than anyone else, I’m gonna do all three here.

So, if like me, you find the scientific explanation a little boring and hard to swallow, stay with me because I’ll offer an alternative explanation, and also put it into a simple short example to demonstrate how it works in reality.

The Science & the Boring Bits…

Part 1 – The Curse

Okay, back in 1975 Baruch Fischhoff discovered something called ‘Hindsight Bias’ in a psychological study which proved that once a person knows the outcome of an event, then it’s almost impossible for them to imagine it any other way.

Think of a sporting event you watched, then try imagining the other team/player winning (or even an alternative ending to a movie) … it’s as if your brain won’t allow it.

Because, once you know the outcome of something, the outcome seems obvious and inevitable, which makes it difficult to see anything else.

Then in 1989, economists Colin Camerer, George Loewenstein, and Martin Weber applied Fischhoff’s psychological insights to market scenarios (trading) and called it ‘The Curse of Knowledge’.

And basically, the study involved two groups… one group (“Informed Traders”) were given select data like a company’s true earnings, while the other group (“Uninformed Traders”) had no data at all.

The ‘Informed Traders’ were then asked to predict what answers the ‘Uninformed Traders’ would provide on that same data.

But they couldn’t block out the answers they’d already seen so their predictions were always very similar to the actual data and thus they were ‘cursed’ by their knowledge.

Part 2 – The Effect

This is what’s known as a ‘cognitive bias’ and causes a phenomenon called ‘Strategic Sabotage’.

Experts are blinded to the perspective of non-experts due to their own knowledge, and because they fail to see things any other way, they make critical and strategic errors which prevent them from achieving their goals.

So, expertise which should be an asset and their greatest advantage, essentially becomes a curse that sabotages their own success.

Part 3 – The Broken Launch Button™

I see it all the time in a marketing context, which is most obvious at the very beginning when I ask a new client who their ideal customer is and what problem does their product solve.

As an elite marketer with an extensive and powerful research process… and obviously not suffering from the curse of their knowledge…

I’m able to research objectively and I nearly always end up with a different result to the client… which can often be radically different from their own understanding.

However, it’s also very obvious to see what the problem is from the stats (and your own experience) when you look at it through the lens of the Curse of Knowledge.

The failure rate for new products is huge, ranging from 70% to 90% depending on the industry. This shows how most owners make critical errors before they’ve even launched their product.

A Nielsen study found that, on average, 48% of all online ad budgets were wasted simply because the ads failed to reach their intended audience. This powerfully illustrates errors with the ‘List’ or a targeting failure.

But when you combine all the errors together (audience, offer, copy, targeting etc.), then 95% of ad budgets are ultimately wasted. This is the shocking number that powerfully demonstrates the true scale of the problem.

The primary reasons cited for failure are clearly strategic:

• 35% is due to inadequate market research
• 30% is due to poor product-market fit
• 25% is due to issues with the pricing strategy

Everywhere you look online, experts are crying about the same things:

• “I spent $80k on marketing and got a nearly 0% return.”
• “0 sales and a few unsubscribes and my copy sucks.”
• “0 purchases, 27 new users in 7 days.”
• “$47k spent, $340 revenue.”
• “My customer acquisition cost: $650 per customer!”
• “The market just no longer wanted what we provided.”
• “I was more obsessed on the product rather than putting it in front of the right people.”
• “I built a solution looking for a problem.”
• “I underestimated sales and marketing.”
• “I built for myself, not customers.”
• “Wasted ad spend”, “Burning cash”, “Flushing my budget.”

This is why I refer to the actual marketing problem as The Broken Launch Button™… due to the entrepreneur being blinded by their expertise, the last thing they’d ever consider is how they’ve come to the wrong conclusions.

And they literally look for the problem everywhere else, so ultimately when they ‘press’ the launch button, not only does it not work (hence broken), but it has become ‘the’ reason their offer failed… nothing else.

The Easy to Swallow Version…

A study from 1989 proved how ‘The Curse of Knowledge’ affects your ability to see from the same perspective as a non-expert (someone without your expertise).

An experiment from 1990 (‘Tappers & Listeners’, Newton), proved this when a group of ‘Tappers’ were told to ‘tap’ a song they knew. When asked to estimate how many ‘Listeners’ would recognise the song, only from hearing the tapping… the Tappers grossly overestimated the success rate.

They thought 50% (half) of all Listeners would recognise the song, when in fact only 2.5% did, because the Tappers couldn’t imagine it from the perspective of the Listener who didn’t know what song was being tapped.

In other words, like how an entrepreneur “hears the melody, lyrics, and even guitar solos” with their offer (who they believe their audience is, what problem the product solves, benefits etc.) …

The customer is only hearing random taps that don’t resemble anything, because they lack the context to make sense of the tune.

This blinds the entrepreneur to critical aspects that result in:

• Incorrect audience identification
• Weak USP
• Poor targeting
• False benefits
• Mediocre sales copy
• Wasted ad budgets
• Failed offers
• And more

I call this The Broken Launch Button™ as that’s ultimately what the entrepreneur experiences once the campaign begins… it seems like nothing happens once pressed, and they have no other explanation for the failure, other than the button being broken.

The Real-World Example…

Brad is a fitness instructor who specialises in Plyometric Training and while working at his local gym, his schedule was mostly booked by 40+ year old divorced women looking to lose weight as they want to start dating.

Brad decides this is an awesome idea for a fitness program that he can launch online.

He films the sessions which become his training videos. He builds his website and adds images of his 40+ year-old clients.

He creates the sales copy and even uses Tracy’s heart wrenching story to make it compelling and bursting with emotion.

Then he films an ad with Tracy as it will help catch the attention of others like her while they’re scrolling on FB, because this will result in a better CTR & sales.

Brad is super pumped with his offer because it’s looking really good and he’s got a feeling something special is about to happen!

Once the funnel is all set up, Brad runs the ad and goes to bed for the night.

When he wakes, he rushes to start his laptop, and while waiting for it to load, in his excitement, he tries to guess how many sales were made while he slept.

“10… 25… 50… dare I guess 100? … that would give me $5,000 on day 1…”

Finally, he opens the sales dashboard and is shocked to discover that only 3 people visited the site, and all 3 bounced within the first 10 seconds!

0 sales and $327 spent on advertising!

Brad is furious… he blames the hired copywriter… he blames Tracy… he blames the video quality… he blames the freelance ‘FB ad specialist’… he blames the website… and he even blames himself and begins to doubt his own ‘proven’ expertise.

So, he cuts his losses and quits, goes back to his day job, and promises to stop being a ‘dreamer’ who will never fall for another ‘marketing scam’ ever again.

However, what Brad will never find out is that his product was fantastic and would have provided the fortune he dreamed of, had he known the truth about who the product was really for, and why it was so amazing to them!

But he was blinded by his own expertise and experiences (the Curse of Knowledge), like at the gym which was situated in the suburbs… an area with a large demographic of divorced women.

That caused him to misinterpret his online audience, which was actually 30+ year old women… and subsequently, he didn’t understand their reason for wanting a solution, which was a need to get back in shape following pregnancy.

Tracy was also the wrong emotional story… and wrong advertisement… that’s why she failed to connect with his target audience… and why people scrolled past the ad.

The mediocre copywriter simply followed Brad’s direction when writing copy to the wrong audience, because when you’re not an effective copywriter, your only hope is to write what the client asks for as it’s more likely to be approved since a client rarely has an eye for real persuasive copy.

And although the ‘FB ad specialist’ only watched 3 YouTube videos on “How to Advertise on SM” before being hired by Brad… even a PPC ninja would have failed to find leads when everything else was wrong to begin with.

That’s the simplified version that illustrates how the Curse of Knowledge causes most marketing efforts to fail… or some variation of that story.

And I’m certain it’s starting to make sense why you’ve not had the success you’ve been expecting (or deserved) up until now.

However, now we’ve got the long-winded ‘what & why’ out of the way, with the dry science, boring statistics, and long explanation of how it all fits together.

It’s time for the exciting part where we cover the ‘how’… so you get to experience the benefit with your own offers, as you transform them into ‘winners’.

Discovering How the Curse of Knowledge Destroys Marketing Campaigns Was Huge for Me…

Not so much for understanding the importance of quality research or knowing who your audience is, because as a ‘one percent’ copywriter, I already knew those things, as most elite marketers do.

It’s what’s known as ‘The Starving Crowd’, a term coined by my biggest influence as a copywriter, and ‘A-List’ legend, Gary Halbert, who basically emphasised the most important aspect of successful marketing, is delivering the message to the exact people who are hungry for the offer.

So, when a client would come to me with failed marketing, I’d fix it through my process of extensive research, audience identification, avatar understanding, alternative product solution, offer repositioning, message rewriting… and so on.

But to be fair (and completely honest) … if you could find another elite copywriter (harder than it sounds given they’re a rare breed and like finding a needle in a ‘mediocre marketer’ haystack) …

Then truth be told, those other elite copywriters would be able to fix the same offer and turn it into a winner too.

Therefore, my real advantage comes from understanding the psychology behind the failed marketing in the first place, which has essentially upgraded me from a ‘campaign fixer’ to ‘client fixer’.

Kinda like…

‘The Mechanic’ vs. ‘The Race Engineer’

A world-class mechanic (elite copywriter) can identify any problem with a broken engine (bad targeting, weak copy etc.), and they’ll quickly repair it to get the car back out on track to win the next race. Then when it breaks next time, you take back to the mechanic for repair it again.

The Race Engineer does more than fix the engine because I understand the potential problems before they even occur… so I prevent failures from happening to begin with… which makes it easy to continue winning throughout the whole season… while you become a champion.

I’ve got my own failure to thank for sending me down the rabbit hole that would eventually lead me to discover the Curse of Knowledge.

I’d be lying if I tried to claim I’ve always been an elite copywriter because obviously, it’s not true. While learning the ropes and taking course after course of expensive training…

I worked on plenty of cheap freelance copywriting gigs to gain experience.

And the problem with working on projects that don’t pay very well is… even if you have good intentions and want to do the best job possible…

The reality is… you’re not being paid enough to cover the time you’d need to spend performing all the tasks to the highest possible standard in order to deliver top quality work.

I mean, if you’re only being paid a few hundred dollars in total for the whole project, then it’s not in your best interest to spend weeks working on it, so you have to sacrifice on certain things, and the biggest saver of all is often in the area I consider to be the most important…

Which is the research phase. So, instead of spending days investigating everything about the offer to uncover all the gold, insights, audience, avatars, pain points, desires, language, product USP, and big idea etc.

You simply perform a quick google search to try and uncover what you can in under an hour.

Needless to say, insufficient research is one of the biggest reasons why mediocre copywriters fail to write powerful and persuasive sales copy.

And for a time, I was in the same boat. I’d be given a project brief, an avatar, and sometimes a deadline… and often, I’d take the provided info, quickly scan the web for people complaining about a similar problem, and then I’d try to turn it into good copy.

Sometimes I’d hand over the work and feel good about it… sometimes I wouldn’t. However, that’s where the collaboration ended, usually with positive feedback and a ‘thanks for your efforts’.

Neither me nor the client knew how to evaluate the strength of my copy since we didn’t really know what good copy looked like…

But when I look back at those early projects in my archive files today, I can see glaring issues and weak arguments that almost certainly meant those campaigns failed.

My Objective Back Then Was to Please the Client, Not Sell the Product…

So, I’d follow their instructions to the letter, and I’d make sure they were happy with it, which basically meant they liked how it sounded.

Their Curse of Knowledge and my inexperience combined to create sales copy that was guided by the clients’ incorrect assumptions, and as a result, the campaign undoubtedly failed.

Anyway, I did get better as you’d expect given I have $250k worth of elite marketing training on my hard drive, and more than half of that is for direct response copywriting.

Therefore, the more I understood elite marketing principles like ‘The Starving Crowd’ and about the importance of knowing your audience, the more I began to realise that in order to be a successful direct response copywriter, I would need to take more control over the research process.

So, instead of accepting what a client would tell me, I’d conduct my own research to ensure my copy had maximum effect. Then I’d present my findings and recommend changes to the funnel.

This is basically where most elite copywriters sit. They don’t simply write better copy for a client… they’re ‘Conversion Strategists’ or ‘Funnel Architects’.

When you provide these services consistently, you come to expect your research will undoubtedly be superior to what a client provides, and it’s nearly always the case that you need to realign their understanding, but you never question why it happens so frequently, or what the cause is.

It wasn’t until I began working with a super passionate client called Alistair, who had more data/research/info on his new project than I’d ever seen before… that I began to think about marketing failure as an epidemic and something no one seemed to know anything about (or understand).

His avatars were narrative-driven and highly detailed for each of his target demographics in Law, Insurance, and Manufacturing.

He talked about sophisticated psychological concepts like “Radical Transparency,” “Constructive Tension,” and “Psychological Safety,” with research from Google & Microsoft to back up his ‘why’.

And his product was so advanced, it included an ‘AI Coach’ long before most of us began using AI, as we do today.

It was difficult to imagine anything other than his project being a huge success after our initial discussion.

Though literally as soon as I started researching… massive red flags began to appear, which directly contradicted the client’s confident vision.

Lawyers struggled with ‘billable hours’, not ‘constructive tension’… factory managers were concerned with ‘supply chain disruptions’, not ‘radical transparency’…

Then I found out, his ideal customers were born from a couple of consultation sessions while on a trip to New Zealand and had nothing to do with his line of work which was investment banking… so they were ‘imagined’ while drinking in a bar, not researched with factual data.

He wanted to sell the product as a simple solution to make remote workers more efficient, when in fact it was a complex system with advanced technology that people weren’t even aware of, so it was difficult to grasp.

How Could a Client, so Intelligent, so Passionate, with so Much Research be so Fundamentally Wrong About His Own Market? …

His research was detailed and impressive yet completely disconnected from reality.

Until that point, I always expected to have to recalibrate a clients’ research because that was usually the problem… I just didn’t give it much thought…

But with Alistair, I was so astonished as he seemed so knowledgeable and confident about his product, and yet he was so wrong about everything that it sparked my curiosity.

So, after that, I could no longer think about another project without wondering how the client had come to the wrong conclusions about a project they were supposedly an expert on.

And it was around that time I decided to launch this website (dedicated to sales copy), as my main site was for broad marketing services.

Naturally, I wrote the sales copy myself, but it fell way short of my usual standards.

I pretty much knew what the problem was straight away because I didn’t really do any research like I would with a client. I was so convinced I knew all the answers, so I just started typing.

It was all random stuff that I thought of in the moment.

It had no proof, it didn’t speak to anyone specifically, it didn’t focus on a single problem, and I couldn’t think of a unique angle that stood me out from the competition…

I didn’t think I needed to perform any research as I understood my own service so well.

But even though I hadn’t connected the dots at this point… you and I both know that it was the Curse of Knowledge causing my own Strategic Sabotage, and it resulted in one of the worst sales pages I’ve ever created.

And when I think back to all the copy I’ve written in my time, I’m certain that if I was to score every sales page, then without a doubt, the work I’ve done for my own projects will be my very worst examples by some distance.

It’s actually a common complaint for every copywriter, because it’s a widely known fact that all copywriters struggle to write about themselves.

The accepted theory is more about humility and how it’s difficult to sing your own praises… however with what we’ve learned today, and from my own experience where I cut corners because I thought I knew best…

I can say with 100% certainty the reason copywriters can’t write about their own skills and services boils down to the same problem affecting every other expert trying to market their own offers…

The Curse of Knowledge –> Strategic Sabotage –> The Broken Launch Button™

That was the point when I jumped down the rabbit hole and didn’t resurface until quite some time later, which obviously led to the discoveries I shared with you earlier.

Since then, I can honestly say the quality of my work has skyrocketed because of the clarity I got from knowing exactly what I was looking for… and understanding why it was happening… that it’s changed everything.

Today, when I work on my own offers, I make sure to follow the same process I follow with every project, and the stunning result is a constant reminder of the significant impact preparation and true knowledge has on marketing.

But that’s enough about me, let me explain how I’m gonna help you…

While no two clients are the same, as they often require bespoke marketing strategies or services to represent their unique brand and offer.

Nearly everyone will need to undergo my exclusive…

4-Phase Process to ‘Lift the Curse’…

… before they can finally begin to prosper.

Therefore, until I learn about the specific problems you’re experiencing… what your expertise is… and how you want to help people… then there’s no point suggesting specific services at this stage, as that would be like a doctor recommending a treatment before they’ve heard your symptoms.

Your bespoke plan comes later, but it’s irrelevant at this stage, because regardless of the special attention needed for your unique purpose… you must first defeat the monster that’s destroying your marketing efforts and bleeding your ad budget dry… the same way as every other expert does.

So, I’ll focus on explaining those aspects of my service now.

Here’s how we’ll transform your broken marketing the way no other marketer or copywriter can.

Phase 1 – We Identify the Curse

As with any curse, it’ll continue to wreak havoc until it’s been reversed but before we can do that, we need to identify what it is, in order to combat it.

Therefore, your first mission is a visit to go see a wise shaman who can tell us what evil force has been draining your marketing efforts.

For those less childish than myself, that means…

I conduct an audit into your current thought process and market presumptions to analyse past failures and cognitive patterns… then I’ll provide a ‘Strategic Sabotage Report’ that identifies existing decision-making patterns and how they contribute to your losses.

Phase 2 – We Gather Ingredients

Once we know the type of curse plaguing your business, we need to formulate our plan to get rid of it once and for all.

I’ll show you how to identify which frogs’ legs to collect and spider webs to avoid, plus all the other ingredients you need to know of to prevent any repeat in future.

Or…

This second phase is my secret sauce that no one else in the world offers. It’s where I put my ‘Race Engineer’ hat on, then tell you which section of the track is perilous… what settings ignite the turbo boost rocket… and how to activate the ‘self-drive’ function… so you can sit back and enjoy the ride!

Oh wait… that’s still the fantasy version, okay how about this:

This really is my secret sauce, but here in the real world, we’ll hop on a video call and casually workshop our new strategy.

We’ll go over your initial report to show you where you made mistakes in the past and together, we’ll rebuild the foundation of your strategy.

As we work on this, we’ll create a new report that outlines a bespoke growth blueprint that includes your genuine ideal audience… a repositioned offer… core messaging… and validated research, instead of flawed assumptions.

Essentially, after our session, not only will you have a recalibrated offer that purrs like a kitten, but I teach (and show) you how to break the negative patterns, so you understand how to stop… and prevent it… from happening in future.

The ability to identify and deliberately stop your bias from contaminating your marketing campaigns is a powerful advantage to have in a world where 95% of ad budgets are wasted. You can ensure none of your offers will ever fail again.

Phase 3 – The Ritual

Time to take those spider eggs, snail shells, bat shadow, and shedded snakeskins to concoct our potion… then chant an incantation as we circle the fire… so after you down your delicious beverage… the curse should be lifted once and for all!

Haha… no, really! 🙄

This is where we put our plan into action and create all the content and marketing assets we decided on in the previous stage, so almost certainly that will include a sales page like this one and whatever else we agreed upon.

As mentioned, there’s no point listing any potential assets or strategy here as it’ll vary depending on your business or offer, and as I’ll explain in a minute, I’m gonna do whatever is needed rather than force you to pick multiple unnecessary and expensive services.

Phase 4 – Broken Curse

This is where you finally get to allow all those negative feelings that have been haunting you for years and bringing you down… to leave you for good.

The anger with yourself and others from the constant failure… the self-doubt and blame you felt from making bad choices… the hopelessness that drained your optimism… the shame caused by repeated unsuccessful offers that gave your doubters the proof they needed.

Your head will feel lighter as the self-critical voices finally back off and leave you be…

While the success you’ve been craving, opens new doors and brings with it opportunities that weren’t previously available.

You can finally stop making the sacrifices that prevented you from living a balanced, and happy life…

No more avoiding friends, family, and/or loved ones because you’ve been too busy trying to fix your business… no more ‘not in the mood’… or ‘maybe next time’.

No more financial stress from failed offers that stopped you earning enough to pay for a home, a vacation… or a life.

From this moment on, you get to do everything on your terms.

The immediate payoff from phase 4 is that we prevent you sabotaging all the work we’ve done by reverting back to old habits.

You receive a ‘Launch Protection’ guide outlining the rules for optimisation and decision-making throughout the high-pressure launch period.

And we’ll schedule ‘pattern interrupt’ meetings at various checkpoints so I can provide support and accountability to ensure you stay on track.

So ultimately, for this (and any offer you decide to launch in future), you’ll never again fall victim to the curse which has prevented your success… and the best part is…

You’ll understand exactly how to do all this by yourself, so not only will you be able to fix your broken offers… you’ll know how to prevent them from breaking in the first place…

Therefore, whenever you put a new offer together, you’ll know how to do it correctly… right from the start.

Even the Way I Work is Different…

Unlike other elite marketers (who charge 5-figure fees for each service required, and expect a big upfront deposit before even lifting a finger) …

I don’t believe in the traditional ‘marketer and client’ relationship because I strongly feel that it’s counterproductive for achieving ‘dual success’.

“Dual success?” I hear you thinking!

Yes, exactly! … there’s two of us and we both want our business to succeed.

This is precisely why marketers fail to offer truly transformative services that deliver above and beyond what their clients need.

That’s because, when a marketer offers his or her services, there’s usually a fee… an expected outcome… and a deadline.

Then as the work is being delivered and you’re in regular contact regarding your project, everything seems to feel like it’s going to plan.

Which might sound reasonable since this is the normal convention we’ve become accustomed to expecting with traditional marketing transactions.

But the truth is, the marketer has a secret estimation of how many hours they can spend on your project to fit their schedule… and depending on how much you’re paying… the level of service they provide will differ too.

Before they’ve begun working with you, they’re already planning the next job, so even if your project needs extra services, or additional hours for something they didn’t account for (when quoting you) …

It’s not in their best interest to create an additional workload for themselves or extend their unpaid hours (preventing a swift exit to their next client).

So, they stay quiet and hold back the expert advice they’re expected to provide… that results in a clear conflict of interest that you’ll never win.

This is why I consider ‘dual success’ so important to elite marketing.

You cannot expect a selfish marketer (who’s looking out for their interests first), to deliver everything you need… and to the highest possible standards… at their own expense.

Therefore, I don’t believe working ‘for you’ is the best approach because this way, you’ll never receive the level of service you truly need (or merit).

And the only way to ensure ‘dual success’ between two parties working together is… through understanding how they help each other… by being honest about their goals… and through sharing a common objective.

That’s why…

I No Longer Work with Clients… Only Partners…

You don’t hire me to perform a task in the hope of solving a single problem…

Nor do you need a combo of 5-figures services that require an immediate upfront deposit before I even agree to start working with you.

Instead, you simply invite me to join your team where we combine our strengths to become a single powerful force.

We take a precious life-changing skill… and forge it together with elite marketing capabilities… so we’re able to place your product in front of the same mass audience who yearn your expertise.

Our very own ‘burger’ that ‘The Starving Crowd’ has an insatiable appetite for… makes it easier to sell our product when the audience is already hungry!

This way, we work together as one with the shared objective and goal of helping you to become super successful.

You simply pay me a modest monthly salary like you do with the rest of your team…

Then all my focus, elite marketing expertise, and ‘one percent’ copywriting skills… are channelled exactly where they’re required, to ensure…

Everything That Needs to be Done for Absolute Success… is Done Without Compromise!

You’re investing in a partner who wants you to be successful rather than hiring someone to provide a service.

Here’s why this brings far greater benefits to you than regular marketing services:

(1) It Completely Removes Your Risk

Elite marketing is very expensive because unlike mediocre marketing that uses templated, cookie-cutter solutions (since low-cost marketing is all about quantity over quality) …

Elite marketing often takes hundreds of hours to complete and requires exceptional skills to deliver next-level services that offer far more value.

So, you’d expect to pay 5-figures for such transformational services that have the power to turn fortunes around… (if a service isn’t 5-figures, then it’s probably a sure sign that it’s actually a mediocre service).

However, before you even start, you need to pay a large upfront deposit, typically 50% of the total amount, prior to seeing a single word of copy.

Even if you know the marketer is truly exceptional, or they’ve come highly recommended… it’s still a huge gamble staking 5-figures of your own money up front.

So, by switching to a simple ‘salary’ model, you completely remove all of that danger.

Instead, you experience my skills and work first hand… you benefit from my expertise… and even start making a return on your investment… while only committing to a modest, monthly salary.

It’s a pre-installed guarantee that comes as the result of putting you first and instead of asking for your trust… I earn it… by proving myself through my actions and offering you an escape route, should you have any doubts.

(2) It Aligns Our Objectives Together

Unlike other marketers who offer solutions with specific outcomes, deliverables, and fixed turnaround times that fail to offer flexibility.

I’m not restricted to simply providing “the sales copy”, then leaving you to figure out what’s missing or why it hasn’t worked.

Since we’re partners, and working together on the same team, towards the same goal of making your offer successful.

My entire focus is on doing whatever is necessary towards achieving our single objective… I’m incentivised, not by my own agenda, but by ensuring you reach your potential.

(3) It’s an Honest and Incredibly Fair System

One problem I had when I simply quoted 5-figures for my services, was one I’ve highlighted previously… you can never fully estimate all the work required for a given project, or how long it might take to complete.

Especially if the project suddenly changes direction… and extra stages become necessary… or if the client asks for multiple rewrites etc.

And like most marketers, I came up with a simple solution. I created a simple pricing model… a single 5-figure fee that protected me from making losses, no matter how long the project took to complete.

So, whether the project spanned two months or a year, the price always remained the same.

It wasn’t a system I was entirely happy with but to avoid being short-changed on long-term projects, I kept the ‘one-size-fits-all’ pricing strategy.

This is why the partnership model I have now is 100X better… it guarantees the system is fair to everyone… and has zero impact on the duration of our project until we reach our objectives.

You only ever pay while our work is ongoing… no more, no less… making it a much more appropriate system for a symbiotic partnership where mutual trust is the foundation for long-term success.

(4) You Gain a Marketing Expert for a Partner, Not Just a Copywriter

Hiring a marketer to provide a specific service, regardless of whether they’re mediocre or elite means… whatever you pay for, that’s exactly what you’ll get.

Even when we discussed earlier about elite copywriters being ‘Funnel Architects’ or ‘Conversion Strategists’, they still only deliver what they set out to do in their initial outline at the start.

So, if that was research, audience realignment, new sales page, an ad, and audience targeting cheat sheet, then that’s what you’ll receive.

But what about if you’ve since realised two email sequences are needed, one to re-educate your list about your value and to warm them up so they’re more responsive… and one as a pre-cursor sequence to our sales page message to lower resistance barriers?

What if you need multiple campaigns, each targeting a different audience as you have multiple customer personas?

What if you need to split-test (AB test) variations of the offer, sales page, ad, and audience targeting?

No marketer can predict the outcome of a campaign or know with certainty, that they’re targeting the absolute perfect leads… regardless of how good they are.

The better you are as a marketer, the closer you will be from the start, but you always need to test things and make adjustments. Optimisation is the only thing that will perfect your offer and improve your KPI’s.

So, whether you want me as an ongoing partner to test and create variations until we reach perfection…

Or you just want the reassurance that I’ll set up your campaign and fix it if it’s not 100% …

You can relax knowing that I’ll always be there for you.

This is an Incredibly Sophisticated Service… There’s No Way I Can Afford This…

Well, you’d be half correct when saying it’s ‘an incredibly sophisticated service’.

It is… there’s no doubt about that!

But the price probably isn’t as steep as what you’re thinking.

I get how you’ve come to the conclusion that it’s too expensive, I do… and when you consider what it will do for you, and therefore, what it’s actually worth…

Then I guess you could argue that most experts and entrepreneurs who have been held back through their failed marketing for years… would be willing to pay a lot more than usual.

In fact, most of these entrepreneurs that can’t catch a break, are sitting on 7/8-figure ideas which they can’t get off the ground.

So, when you put it into that context of paying $100,000 for marketing services that turn your idea into a thriving $10,000,000 business…

Then, even a 6-figure service fee would still be worth every penny.

YES:

• It’s a ‘one percent’ service…
• I usually charge $500/hour…
• It will put an end to your suffering…
• You’ll finally start to make a lot of money…
• It’s completely scalable for exponential growth…
• It’s an exclusive offer, not available to the masses…

So, while the value you receive is immense and life changing…

You’ve forgotten about the ‘Dual Success’ principle I mentioned earlier…

Working together as one with the single goal of helping you become super successful…

Well, this is how I achieve equal success through the same offer as my partner.

Although the monthly salary you pay me is modest in comparison to my regular rate of $500/hour… this is far from a ‘too-good-to-be-true’ offer.

I stand to benefit more from our partnership than you think…

Because by paying a monthly salary, you’re effectively splitting my ‘large 5-figure fee’ into a small manageable monthly payment plan. So, although it won’t seem like much to you… it adds up the longer we work together.

And by delivering a torrent of sales that flood your dashboard… I gain a long-term client… so by taking care of you, I take care of myself.

Also, in helping you make a lot of sales from your offers while only charging a modest fee for my services, it gives you room to grow and plenty of time to assess the true value of my services…

So, while I won’t ever ask for a performance bonus… if you felt I merited one or you opt to include a sales commission… then I stand to gain even further.

That’s why, even though my services are potentially worth $100,000 to scores of entrepreneurs… I won’t be charging you anything near that amount…

Because at the end of the day, we have formed a ‘Dual Success’ partnership which means, the longer it continues, the more we both thrive… and the more successful you become, the more successful I am too.

The Dumbest Guarantee Ever Offered by a Marketer That Requires Near Perfection to Get Paid!!!

The offer already includes a built-in guarantee as I explained earlier because by partnering up with you and receiving a modest monthly salary instead of a huge 5-figure fee…

You don’t have to take a huge gamble to hire me. This allows you to make an assessment of my quality and services that essentially means, I constantly need to prove myself to justify my wage.

However, I want to be as open, honest, and transparent as I can be to get our partnership off to the strongest possible start, while demonstrating I’m both a team player… and ‘truth addict’ (often to my detriment) …

By admitting I’ve noticed a potential opportunity for exploitation, were I to drag a project on for longer than necessary and continuing to take payment.

So, to counter this and offer you even more protection to remove all your risk while making me fully accountable (essentially requiring consistent perfection for regular payment) …

I’m more than happy to provide a guaranteed date of delivery for anything we decide upon, and if in the rare event I’m at fault for not delivering on time… like I decide late to rewrite the sales copy because I stumbled upon a better angle hidden in the vast collection of research documents…

Then I’d take full responsibility and instruct you to pause payment until I got back on schedule.

This ensures you only ever pay me when I’m delivering as expected, and alongside the built-in guarantee, it protects you from paying large fees before you see what you’re getting.

This way, it turns a potentially ‘expensive gamble’ into what is essentially a ‘risk-free trial’, while it also offers an ongoing quality assurance warranty, since I won’t be paid if my standards drop.

And for ultimate protection, you’ll only ever pay for work we’ve agreed upon, so it’s not possible to exploit or charge you for work not done.

One thing we can say for certain is… no mediocre marketer would be crazy enough to offer such a guarantee that essentially prevents them earning.

In fact, it’s so stacked in your favour that even elite or established marketers would flinch at the prospect of having to be consistently perfect to get paid.

Afterall, everyone makes mistakes (or are sometimes late), but our time is money, so we still deserve to be paid though, right?

Well, as I keep telling you… I’m different and work to the higher standards than most, so I don’t mind the strict conditions for receiving payment.

I’m more concerned about removing all the risk away from you and implementing a system that guarantees your investment is safe.

So, you’ll only pay me if we’re successful, and I can never take advantage of you by falsely extending a deadline.

I’ve Got a Little Secret for You…

Remember ‘Phase 1’… your ‘visit to see a shaman’?

Well, I want to act in good faith to start our partnership off on the right foot.

That’s why I’m creating your initial ‘Strategic Sabotage Report’ completely FREE of charge.

It’s no obligation, so even if you decide to not proceed, you’ll still have an extremely vital report that highlights errors in your market presumptions and teaches us how existing patterns contribute to your losses.

And because I have to be selective with whom I choose to work with given the extent of my service, and the guarantees I offer…

The report also provides vital insights into your business that show me if now is the right time to form a partnership, and what the likelihood of our success will be, so by the time we sit down for your FREE consultation on the report…

We should both know whether or not we’re a good fit, and if we want to move forward together.

There won’t be any sales pressure at all. Working with the wrong people and offering guarantees that require continued success and/or quality to receive payment…

Means I can only work with people who are 100% convinced and committed with my ability and service… as well as those who have an offer that is ready to start making a big profit.

So, no objection handling, no trying to change your mind… if you decline, that will be the end of it, and I’ll wish you all the best moving forward.

This ensures the consultation is a genuine exercise to analyse current cognitive patterns, while we look for opportunities to enhance your market understanding, and discover improved insights.

It’s a chance to get a feel for one another to see if we’re a good fit without any obligation at all.

When you click to claim your FREE report, you’ll be asked to schedule a time for the consultation. At this point it will only be a provisional booking as I’ll need to confirm to accept.

Next, you’ll receive an email with a link to a survey. You need to answer the questions in as much detail as possible, for best results.

If your answers and my initial research suggest we’ll be successful, then I’ll confirm the appointment, and we’ll meet to discuss your report at the scheduled time.

If you can’t attend, you must let me know in advance. No shows will result in a lifetime ban of my services.

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